Blogs

Fast furniture fills landfills. Art furniture fills homes

The Rise of Fast FurnitureFast furniture emerged over the last two decades as the home dรฉcor worldโ€™s answer to fast fashion. Big-box retailers popularized the idea of affordable furniture that could be bought, assembled, and replaced with ease.Its rise was fueled by several cultural shifts:โ€ข Urban mobility โ€“ younger generations moving cities - quick, low-cost setups.โ€ข Trend cycles โ€“ social media and...

On by Pooja Bansal

Stuck in Neutrals & Craving Emotions

Over the last 10โ€“15 years, a massive aesthetic shift reshaped the world of interiors. It was fueled by Scandinavian and minimalist design movements, Pinterest and Instagram influencers, and HGTV-style makeover shows.Together, these forces created a singular aesthetic ideal: The Neutral Home.White walls, beige couches, gray kitchens, black accents. Calm, minimal, and Social Media-worthy.In this blog, we will explore how Neutrals became the...

On by Pooja Bansal

Why Are So Many People Afraid of Adding Colour to Their Homes?

Scroll through any home design forum or social media comment section and a familiar question appears again and again:โ€œHow do I make this room feel personal, warmer?โ€โ€œWhat colour should I add?โ€At first glance, these seem like simple design queries. But underneath lies something deeperโ€”a widespread creative hesitation that has grown silently over the past decade.Hereโ€™s what weโ€™ve observed:ย 1. The Overwhelming Influence of...

On by Pooja Bansal

The Art of Hand-Painted Furniture: Why it Outshines Mass Production

Founderโ€™s Storyโ€œIโ€™ve changed homes many times both within India and in UAE. Each time, I searched for furniture that felt perfect for meโ€”something not just functional, but personal, soulful, and truly mine. Yet store after store, collection after collection, I never found it. Everything looked polished, or flashy, some were luxury, but nothing felt like it belonged to me.Thatโ€™s when I realized:...

On by Pooja Bansal